Local restaurant "hijacked" to help spur business - WGEM.com: Quincy News, Weather, Sports, and Radio

Local restaurant "hijacked" to help spur business

QUINCY, Ill. (WGEM) -- A Quincy restaurant was hijacked Wednesday night.  But it's not what you think.

This "hijacking" is a good thing.  Every month a group called "Chophouse Hijack" takes over a local restaurant in an effort to give them more business. The word of mouth spreads primarily through social networking sites such as Twitter and Facebook.

Pop's Pizza was Wednesday's target.  Chophouse even provides a little entertainment during the hijack.  But there is a catch.  The group doesn't target national restaurant chains.

"This is strictly for local businesses," Clinton Begley, one of the organizers of the group, said. "That's why we wanted to do it. Everyone talks about a down economy, but you haven't seen it so much here, but we still wanted to do something to make sure these local businesses can stay alive."

"These guys took it in their own hands to say look lets go fill the restraunt and expose some people to this business and hopefully they keep on coming back," Scott Frese, owner of Pop's Pizza, said.

Chophouse hijacks a restaurant once a month.  Jimbeana's in downtown Quincy is November's target.  To follow the Chophouse Hijack group and join them for their next hijacking, look for them on Facebook and Twitter.

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