Black Friday: Insider Shopping - A WGEM in-depth report - WGEM.com: Quincy News, Weather, Sports, and Radio

Black Friday: Insider Shopping - A WGEM in-depth report

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According to the National Retail Federation, last year the average holiday shopper spent $398 Black Friday weekend.

But that's doesn't mean they all got a great bargain. There's real strategy involved in stretching the holiday budget.

"We sit down and look at the ads a couple of days before and figure out what we need and we go in and we'll stand in different lines even for each other," Bobette Homan said.

"Look for deals. Internet, coupons, shop around a lot," Zach Hastings said.

(Read "Safe Cyber Monday shopping, online and off")

"When it comes to budgeting everyday I have to look at everything," Heather Winkler said.

Our Money Saving Queen Sarah Roe says just joining in on the Black Friday shopping frenzy doesn't mean you'll wrap up a bargain.

"With all of the marketing and all of the hype and all of that you can get on that shopping high and you can get up buying some stuff you either don't need or maybe you are paying normal price," Roe said.

Sarah says before you run out the morning after the big bird hits the table, you have to do your research.

(Click here for Digital Trend's Ultimate Black Friday Shopping Guide)

"The important thing is to actually know how much your products are to begin with. You have to check out the web site, you've got to get online and figure that out. Price Grabber.com is a great web site to check out," Roe said.

Knowing each store's policies before you hit the stores can also add up to big savings. For instance, will the store allow layaway or price adjustments on Black Friday?

"That means if you buy the item earlier in the week and then it goes on sale Black Friday you can actually take your receipt back in and get an adjustment right there," Roe said. 

With so many stores and so little time, having a Black Friday shopping buddy and including them in on the game plan can save both of you big bucks.

"Make a plan, get strategic, get somebody on the other side of the store. Ask the managers where the items are going to be located ahead of time so you know exactly what you are going in after and how to get it fast," Roe said.

Sarah says to maximize your savings you've got to apply as many money saving techniques as possible. The one thing shoppers often turn to all year long in the grocery store can also be one of your best tools on the biggest shopping day of the year; don't forget the coupons.

"So you got those great Black Friday deals but you can also go to the store's web site or the store on Facebook get coupons take those with you are be armed and ready," Roe said.

With a little planning and preparation your Black Friday shopping can go from just buying to buying bargains.

"It's good fun and you get good deals."

Long lines and crowded aisles just not your thing? You can do all your Black Friday shopping from the comfort of your own home. For Money Saving Queen Sarah Roe's online shopping tips, check out that video, also attached to this story.

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