With less than a week away from one of the busiest delivery days of the year, rising gas prices could prove costly to local businesses.
With gas prices at their highest level ever in February, according to AAA, are businesses prepared to boost their own prices?
As gas prices keep rising, businesses are forced to pass that extra cost on to you, but it may not happen as soon as you'd think.
"It'll be next week before I have enough money to fill the whole tank, that's how bad it is," said Jonathan Miles.
"It took me almost $50 to fill up today, so it hits me pretty hard," said Trevor Frazier.
Many businesses across the tri-states are also getting hit hard, including Hy-Vee's Floral Department. Store Director Mark Lammers says Valentine's Day is his biggest delivery day of the year, and rising gas prices are the last thing he wants to see.
But Lammers assures customers that doesn't mean they'll have to pay more to pamper their loved ones.
"There's ways that when you see spikes in fuel you can take cost out of your system on our end. Whether it's being more efficient here at the store, how we prepare the flowers, the space that we use, perhaps we don't rent a semi to store them out back. You can look at different ways to take cost out of your system on your end to try and help offset that additional cost," said Lammers.
However, Lammers says if gas prices continue to go up, eventually that extra cost could be passed on.
"It's going to affect us. We'll go ahead and absorb the cost of that fuel at this point in time, and if it's a long term thing you'll see people have to make those adjustments where they need to, but for right now I'm sure a lot of retailers like us are going to absorb as much of that as they possibly can," said Lammers.
Other businesses impacted by the rising cost of gas are pizza delivery drivers. WGEM spoke with numerous restaurants Friday night that say they're simply absorbing the extra cost until things get better.
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