Spring snow means less business for Easter retailers - WGEM.com: Quincy News, Weather, Sports, and Radio

Spring snow means less business for Easter retailers


It looks more like Christmas outside, than Easter.

And for local retailers who Are supposed to be cashing in on the spring holiday, the snow has really made a dent in sales.

Six days before Easter last year it was 87 degrees.

Right now, there's snow on the ground. And for retailers like Kirlin's Hallmark in downtown Quincy, more snow means fewer Easter shoppers.

"I haven't bought anything for Easter yet because of the weather," said David Schenk.

"I did forget it was Easter until this past weekend so now I'm scrambling trying to figure out what I'm going to buy and with this weather I'm not even looking forward to getting out and trying to find anything," said Jessica Phillips.

And that's not good news for businesses like Kirlin's Hallmark in downtown Quincy.

Kirlin's Marketing Director, Laura Sievert says the weekend before Easter is usually the biggest weekend for Easter sales.

Last year popular Easter items like candy and this dancing Easter toy were Flying off the shelves.

But Sievert says that hasn't been the case this year, for a few reasons.

"We're seeing a little bit of a delay in Easter sales from what we're used to. It's a little earlier this year, which is putting us in that danger zone for snow, the combination of the weather and the early calendar has put that out of people's minds," said Sievert.

Unfortunately for Sievert, and other Easter retailers in the tri-states, the hits are expected to keep coming.

The National Retail Federation says it expects Easter sales to be flat this year-- even before the snow, with the average person spending $145.13, compared to $145.28 last year.

But, Sievert says she is confident with mother nature looking to change her ways later in the week, sales should go back up.

"It's just great that the snow came a little bit before the holiday, because we've still got plenty of time, and as the temperatures increase and we have the next few days of selling, I think Easter is going to be a really great holiday," said Sievert.

Good news if you still have to buy something for your loved ones for Easter.

Many retailers are already discounting holiday items, in an effort to get you in their stores this week.


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