Local store reacts to early online shopping rush

Published: Nov. 29, 2021 at 5:55 PM CST
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QUINCY (WGEM) - Cyber Monday capped off a very busy period of holiday shopping, following in the footsteps of Black Friday and Small Business Saturday.

However, local businesses noted that many online shoppers did not wait until Monday to begin looking for deals.

Nathaniel Jones, e-commerce manager for Farm and Home Supply, said their website saw a peak of online traffic Monday. However, he says the increase this year has been several days in the making.

“They shopped earlier, so it’s a little bit different shopping pattern for everybody,” Jones said. “It ramped up earlier than ever this year, and now you’re just kind of seeing a plateau and I expect probably within the next week or two, to see a gradual decline as people get their Christmas shopping done.”

Jones said he believes some of the early shopping may be due to increased anxiety about shipping delays and supply chain issues.

In addition to more early shoppers, Jones said he has also seen more diversity in the age range of those finding deals online.

“Familiarity when it comes to internet and streaming and everything like that, has older people shopping more and more online,” he said. “And so that’s one trend I’ve definitely seen this year. We’re seeing a lot of, you know, grandmas and grandpas shopping online where you didn’t see that before. So this old notion that only young people shop online isn’t true anymore.”

He said online shopping has increasingly become an industry requirement for the holiday season, and he expects it to continue to do so.

He also noted that more purchases are being made via phones then every before, rather than on desktop and laptop computers.

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